Yesterday I promised to post some more about Google Analytics. Well, here it is. It's about the Conversion Funnel.
I
set it up last week to see how many of my visitors reach the Install
Recent Posts Widget-button on my Widget Download and Installation Page.
So, after reaching my Blog (by Google, by reference, or otherwise) at
the Recent Post Widget Updated post, my visitor has to navigate to the
Downloads page, and then has to click the button. Those 3 steps are
called a Funnel, and a visitor who reaches the destination is called a
Conversion.
Let's take a look at my Funnel:
As you can see, the first step of the Funnel is my post called "Recent
Posts Widget Updated". There have been 75 visits to this post. People
reach this post through Entrance Points, displayed at the left. From
this 75 visitors 52% move on through the funnel to the downloads-page,
and 48% leave to another blog-page (the Exit Points, to the right). In
the end, only 16% of the visitors reach the end of the Funnel, and click
the Install-button.
Setting up a Funnel is easy, you just have
to enter a list of all the page urls that are part of the funnel. The
Funnel information is very usefull if you have e-commerce goals, and
want to know how people are reaching your payments-page (browsing the
products, adding stuff to their shopping-cart, ordering, paying is a
typical e-commerce funnel), but as a blogger you can use it to track how
people reach your most valuable information.
You can also
monitor clicks on external links, such as my Install-button, by adding
some extra code to the link. This is clearly explained in the
help-section of Google Analytics.
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